Iowa Wing Emergency Services
1st Lt Sara Mutchler
The Public Affairs Mission
The mission of the Civil Air Patrol Public Affairs (PA) program is to inform internal and external audiences of Civil Air Patrol’s national importance, safeguard the image and assets of the corporation, and strengthen relations with key audiences and customers, which enables the organization to grow.
Successful Public Affairs Officers are very important to the Civil Air Patrol. They tell our story to our members as well as the larger audience outside the organization. They also have key roles in protecting CAP by advising our commanders and senior leaders on important public affairs issues, including handling crisis communications and planning long- and short-term goals, besides being involved themselves in operational missions as PAOs.
Many of our PAOs are not trained in the arts and skills required by the more specialized Public Information Officer, yet they do have the enthusiasm and energy to learn the basic skills to successfully tell the CAP story.
The role of the Public Affairs Officer
Advises and assists the commander on all media relations, internal information, community relations and protocol matters. Plans, develops and implements a Public Affairs program. Supports subordinate units as required, providing editorial guidance, technical expertise, and training opportunities. They shall:
- Release information on unit activities to news media.
- Publish unit newsletter or bulletin.
- Coordinate participation of unit members in community activities.
- Coordinate with other organizations and agencies as required.
- Supervise all public affairs activities of subordinate units.
- Provide training opportunities.